# Create AI product videos and ads from a clear brief

Source: https://sumistudio.ai/en/agents/marketing

Use product images, the target audience and a campaign brief to make reviewable visuals and video in Sumi Studio. Develop the concept, produce the shots and refine the edit in one project.

## Create for the campaign you are running

- Product demonstrations and launch videos
- UGC-style concepts and social ads
- Brand stories and campaign variations

## From product brief to a reviewable video

### 1. Define the message

Add product images, the audience, the main benefit and the intended channel. Include brand references and the facts that the video needs to communicate.

### 2. Review the concept

Develop the hook, script and storyboard. Check how the product appears and whether each shot supports the message before producing media.

### 3. Build the creative

Generate and revise product visuals, scenes and audio. Keep the source assets and results together so you can make alternative versions from the same brief.

### 4. Edit for the placement

Arrange the shots, voice and captions on the timeline. Review pacing and framing for the intended placement before exporting.

## What to bring

Start with a product image and a concise brief: who the video is for, the benefit to communicate and the intended channel. Add brand assets and examples when you have them.

## Before you start

### Can I use my own product images?

Yes. Add them as references in the marketing composer. Describe which product details should remain consistent, and review generated visuals against the original images.

### Can I make several creative directions?

You can develop different hooks, scenes and edits within the project. Review each version and use your own campaign results to decide which direction to continue.

### Where can I see an example before creating?

The academy includes published demonstrations with previews and public process replays. Where copying is enabled, you can copy the example into your own workspace and adapt it.

[Start my marketing brief](https://sumistudio.ai/en/agents/marketing#home-agent-title)

## Learn, then make it your own

- [Explore academy examples](https://sumistudio.ai/en/academy)
- [Read the user guide](https://sumistudio.ai/en/docs)
- [See plans and pricing](https://sumistudio.ai/en/pricing)
- [Connect an AI assistant](https://sumistudio.ai/en/connect)